Mobile

Mobile market drivers

In the world of mobile imaging, the camera phone is king. And with IDC projecting that camera phone shipments will reach 1 billion by 2010—this must-have mobile device is the biggest market driver by far for CMOS image sensors. Because, according to IDC, 100 percent of those 1 billion camera phones will use CMOS exclusively.

Whether it’s a basic camera phone or a full-featured smartphone, CMOS is the key to providing superior image quality, and Aptina is the world’s leading imaging solutions company.

Worth noting – key features, superior products

We’re synthesizing our foundational CMOS image sensor technology and proven imaging processing capabilities to bring DSC image quality to the mobile handset platform. We’ve long been the technology leader in pixel shrinks and ultra-small die sizes, but we’re constantly using our imaging expertise to add valuable features in other areas as well. We’ve integrated motion-adaptive features that reduce image blur and we’ve improved low light sensitivity for better performance in dimly lit environments.

On a product level, we’re providing complete solutions—SOCs that combine imaging and dedicated image processing and provide space, efficiency, and cost advantages. We’re also enabling new designs with reflowable wafer-level camera modules that can be used as secondary cameras for video conferencing or as primary cameras for emerging market handsets.

We’re solely focused on imaging—from world-leading pixel design to imaging processing and system design. And that expertise, combined with our thorough understanding of your mobile application requirements, gives you—our customer—a competitive advantage.

What’s next for mobile phone designs?

The answer is, a lot. Designers continue to pack multiple features into these small, handheld devices—MP3, GPS, WiFi, QUERTY keyboards, email, pictures, video conferencing. The sky’s the limit. They can perform a startling array of fun and practical functions. But with all of the bells and whistles these handsets offer, there’s one that has serious untapped potential—the embedded camera.

However, with Aptina’s sophisticated functionality and best-in-class image quality, the groundwork is in place to bridge mobile phones and DSCs and help consumers realize the full power and potential of their camera phones.